Research Blog: Commercial Conventions

     I am doing a Champion commercial on a backpack. The commercials for Champion are usally directed at an active audience. This usually consists of people between the ages of twenty and forty.

    Due to the fact that this is a sportswear company, majority of the model(s) would appear to be in the costume of clothes suited for sweat and work outs. The remainder of the model(s) can be seen wearing day-to day outfits, where the company subtly advertises itself. Sweat-resistant and exercise apparel containing cotton or polyester would best fit the aesthetic of the commercial.

     Vibrant lighting can be found in Commercials for Champion. It fits the theme of happiness and activeness that the company portrays. This motivates the audience to jump up and participate in a physical activity. A cool blue white helps the audience feel more energized and prepared for the merch being advertized.

     The actors hired do not usually talk. They mostly complete activities on camera to convey the message that you are your own champion.

     The model(s) would wear a light face of make-up to appear perfect.

     Props such as Champion clothing would be seen, ranging from  headwear to shoewear. Occasionally common props such as a kitchen unit or a neighborhood set would be shown.

    With reasonable props, impeccable lighting, and undetectable makeup a spectular ad is created.

    The company has many slogans with "Be Your Own Champion" being the most popular. No matter which slogan is being used Champion makes sure its audience has confidence. Every saying restores a sense a faith in oneself. Their purpose is to make people feel good about themselves while wearing new products.