Research blog: Music Video Conventions

 

The song I chose was 'Thrift Shop' by Macklemore and Ryan Lewis. I chose this song because it allows me to get the feeling of nostalgia. Whenever I hear this song I want to jump up and freestyle while singing my heart out. The genre this song falls into is hip-hop/rap.

After researching I found that songs in the hip-hop/rap genre normally last anywhere from three to five minutes. The music video of thrift shop lasts for three minutes and fifty two seconds.

Artists in the genre hip-hop/rap are usually dressed in stylish pieces of clothing. Target audiences are usually teens as well as young adults.

Vibrant lighting can be found in music videos of this area. Positive vibes can be picked up through the bold and bright colors. The lyrics are normally based off of personal experiences. It fits the theme of happiness and activeness with the use of a catchy chorus. This keeps the audience on their toes. The beats are actively speaking to the listeners. The beats are very dance-oriented.  The pattern the song normally follows is a verse-chorus-verse structure and uses hook lines which are catchy therefore stays in the audiences mind.

In music videos makeup is utilized to express the way the artist feels about theirselves or their situation. This plays a major part because a message is relayed.

Props in these types of videos are pleasing to my ears. There is a catchy melody to every music video. There is a lot of editing involved in music videos. From jump cuts to split screens to flashbacks.... editing takes forever but in the end it is worth it.